Terry Buffum just dragged me into this discussion. As some here know, I've been working on a Farrow biography since back in the last century. This is my spin on Willard Milton Farrow (WMF): Farrow's principal interest was his family. He needed money to support them. He operated a successful jewelry and sporting goods store in Newport, Rhode Island, the wealthiest place in America. In September, 1874, WMF (age about 24) & girlfriend attended the first Creedmoor match (as spectators). The match generated a lot of public interest and a lot of money was wagered. WMF was a hustler, always after a buck. Farrow's clientele were the wealthiest young men in America. If he had a few dozen Creedmoor type rifles in stock (plus ammo, etc.), he could sell all of it. He became a distributor for Ballards, maybe others. If he sold long-range rifles, his customers had to have a place to shoot them. He started the Newport Rifle Club (or some such), with a 1,000 yard range, and organized local matches. His wealthy customers gambled on the matches. If WMF won the matches, he'd make more money, so he learned to shoot accurately. Winning rifle matches was the method he found that gave maximum reward (prize money & side bets) for minimum effort & risk. He shot Ballards because he sold Ballards (at first) and then because he was paid by Marlin's marketing organization to shoot Ballards. You could sell a hundred or more short or mid-range rifles for every long-range model sold, and that's what Farrow concentrated on. He toured the country, entering matches, giving demonstrations and selling Marlins (not just Ballards) until 1884. On Jan. 1, 1884, WMF signed a 1-year contract with Bullard to tour the country selling Bullard repeaters & ammo. Same business model, just a different company. No Ballards, no single shots. In either case, I don't think Farrow was a one-man band. He was traveling by train from NYC or Springfield, Massachusetts to San Francisco and a dozen or more stops between, with several dozen rifles and a lot of ammunition. Thieves were as bold & plentiful then as now. He must have had assistants, probably a PR guy traveling ahead, but I've never read about them. When Farrow returned to Springfield, Massachusetts, in Dec. 1884, after a trip to new Orleans, Bullard was broke, but Farrow wasn't. Bullard laid off almost everybody. Continued next message.
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