I've got a copy of it. Quite unusual magazine ad for Stevens, as most of the others I've seen from this period feature boys rifles.  Can't remember seeing another one that emphasized Stevens scopes.

Hard to believe now that ads for guns of any make were once considered "acceptable" by such an important mainstream magazine as the Post.  Yet I've got a Life mag c.1960 with a bird hunter on the cover!  But of course, the depraved '60s were the beginning of the end of traditional American culture.

Rebel wrote on Mar 7^th, 2019 at 10:33pm:


Yes, that's when I was ordering Martinis, Snyders, Rolling Blocks, & other foreign military rifles out of ads in the Rifleman for about $20. But by the late '6Os, the anti-war & civil-rights protestors had begun their destruction of the country--which hasn't stopped yet.