Quote:CPA beats this with direct marketing although their costs and quality are higher.
Chuck
Thanks Chuck -- Good points, to which I would like to add that CPA (in Dingman's Ferry) has little marketing cost to absorb, by virtue of the fact there are no middle men/women who earn sales commission or direct salaries doing marketing. I have seen a minimum of advertising in the early years of the business, but not lately. CPA supports and sponsors the various sports of recreational marksmanship and its major events.
The success of the company is, I believe, directly traceable to the high quality of customer service provided. That which is delivered well in advance of the product delivery, but also after the sale and delivery of the product (warranty, if you will). CPA also excels at selling additional "add ons" after the original sale in terms of additional barrels, finger levers, palm rests, bullet moulds, etc., etc.
They are proficient at subcontracting out major components, thus avoiding large capital investments in labor, machinery, raw materials and facilities.