The answer depends on your objectives and circumstances. You say the objective is to maximize return on investment. However, you also say it's precipitated by a cancer diagnosis. The two may not be mutually compatible because of time required to sell. To maximize the return on investment, research what the guns are selling for, what the new Shiloh's would cost to order, and replacement cost to build the rifles that aren't currently available. Then, add 5 or 10% to that, and put them out for sale with good photos and descriptions on every online forum you can find, take them to matches and show them off, put them on gunsinternational (be sure to add another $xx to cover their fee), put them on gunbroker (add XX% to cover their fees) and wait for a buyer to come to you. Be firm on your prices, and as time goes on and inflation raises the replacement costs, increase your prices to match. You'll have very few sales, and it will take a lifetime, but it'll maximize $$$ return. There's a major dealer that does that, he still has rifles he advertised in Shotgun News 30 years ago. To maximize return in a bit less time, look at what rifles have sold for on gunbroker, and put them up for sale in the same places as above, for 95% of that, and negotiate within reason if you get interested buyers. You'll probably be able to move 1/3 to 1/2 of the rifles in the next year with this technique. If you have less time and want to sell more, you'll have to give up some of the potential return on investment. The best way to approach it is to put them on gunsinternational at the 95% price, and mark down 5% every 30 to 60 days if it doesn't sell. Or, put on Gunbroker at auction, and start the auction at 85% of the price, and see where they end up. They'll likely average out to 90 to 95% price, but you'll pay the commission, I think it works out to about 8%. To minimize the return on investment, price them too high to sell, and leave them until your heirs have to deal with it. They'll likely sell for 60% or less of value, but they won't care, because they didn't pay the original purchase value. Plus they won't have the knowledge or interest in them that you do. Like everything in life that involves money, you trade time for money. To get top dollar selling, you have to put in time and effort. Sometimes that time ends up being of pretty low value in terms of higher price realized. A quick, easy sale is worth something.
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