Redsetter wrote on Jun 9
th, 2018 at 1:48pm:
BP wrote on Jun 9
th, 2018 at 1:19pm:
Redsetter,
Lots of products have been, and still are, sold without having ever been publicly advertised.
Some still move from maker to buyer simply by word of mouth alone.
Sure, that's
possible, but by manufacturers that place heavy emphasis on advertising their products, as Fecker did? Does it not strain your credulity to believe that he advertised every other product & service, offered to build custom scopes, & upgrade his older models, but somehow overlooked this ONE item? And not a word in his catalogs, either? That strikes you as reasonable?
Small initial product test runs with sales made to a selected small customer subsets without any public advertising have been used to examine potential market demand, and if the demand proves to be insufficient, production of the test item may be halted before heavy outlay has occurred.
If sufficient demand is demonstrated to exist, returned customer subset input can be used by R&D for desired prototype modifications, product variations, etc, and progress toward finalization of product specifications can proceed.
Market timing is important, and a very good product may well have to wait, sometimes for years, before potential customers finally get used to the idea and decide that the product is useful and worth acquiring.
The removable shotgun choke tube is a good example, having been designed before the Great Depression, but waiting decades before public acceptance finally created the demand necessary, before full scale production and mass public advertising actually occurred.