Some time back the ASSRA Journal re-published and article about "THE Schuetzen-liesl"------  At least the specific one who was the model for the monumental brewery banner that was hung at the Munich Oktoberfest in the early 1900s. 
  Obviously the "schuetzenliesl" as a traditional shooting-club beer-garden serving-maid's costume predated that specific lady and that specific banner.
   However that image became as well known for the brewery as certain horses have for a well-known USA brewery originally based in St Louis MO.

We have had other discussions about the Schuetzen-liesl here i=on the site on the past.   a review of the archives may add more information.

QuestionableMaynard8130 wrote on Feb 23^rd, 2015 at 7:17pm:


You bring the radish so you have something to dip into the salt boat.

Frank,
Re Coors.
Reason Coors was not widely distributed was 
that Coors themselves restricted distribution
to areas that could be served by 
refrigerated trucks under their control.
This was not re. sterility(that was ensured by
filtration thru Filtermasse-charged cotton- made under my QC control in Waupaca, WI). It had to do with ensureing that the beer would not become aged
and lose its light delicate taste.
I learned this during my many technical visits to the
brewery
beltfed/arnie

[quote author=63646D75676465010  lose its light delicate taste.
/quote]
A bit too delicate and not much to loose. At the time of target shooting  beer drinking gentlemen in nice suits on Sunday afternoon, it would have passed for waste water left over after washing beer barrels. Anywhere in the civilized world, a brew master who produced such a thing would have been chased out of town with sticks and stones. 
I do not deride people who like Bud Lite , Bush, Natural Lite, Coors, and the likes, but these brews do not resemble in the very least what target shooters drank before the Prohibition. 
My very first job, many moons ago, was in a brewery that is still in operation since 1718. I met people in the brewery who started working there in the 1930s. Long story short, The German target shooters, both in the Old and the new World, most probably drank a beer of the Pilsner style of today. Something like Hoffbrau, Beck's, St Pauli Girl, Paulaner, etc. because did not get people drunk too quickly. But there were many others.
1. Vollbier, can vary from light gold to almost black in colour. Malty with a dry finish, it bears no resemblance to mass-produced lagers found in the UK. 
2. "Ungespundet" Lagerbier or Kellerbier, often brewed as an alternative to vollbier. It is unfiltered and is often dispensed straight from the barrel into stone mugs in Franconia’s beergardens (Keller). With a low CO2 content, it is less malty and more hoppy than Vollbier. 
3. Bockbier. Bockbier is a seasonal beer, similar to Vollbier, but significantly stronger. The Bamberg Bockbiers appear around Mid-October and lasts until Christmas. 
4. Pils. Don't expect the local versions, fine as they are, to match the characteristic dryish, hoppy flavour of North German and Czech pilseners. 
5. Weissbier/Weizenbier (wheat beer), from Southern Bavaria is finding its way into the portfolios of many breweries in Franconia. Top-fermented, it's usually available in bottles rather than on draught, unfiltered and